FROM UKRAINE IN TBILISI
MASHA
LAPSHYNA
I’m Masha, a visual designer and illustrator passionate about crafting impactful and engaging digital experiences.
SCROLL
I'm passionate about blending art and technology to craft visually engaging designs that enhance and elevate the digital user experience.
TOOLS
Adobe Package (Illustrator, Photoshop, After Effects, InDesign), Figma, Rive, Framer
FIELDS OF EXPERTISE
Branding, Illustration, Packaging, Logo design, Webdesign, UX research
SUPERPOWER
Seeing beauty and positivity in everything around me
EXPERIENCE
Graphic Desiner /Illustrator
Bubibo App
Nov 2024 — Present
At Bubibo, I created illustrations for both educational content and UI, developing a cohesive illustration system for the app. My onboarding illustrations helped increase trial conversions by 25%, leading to a full redesign of all in-app visuals.
Middle Graphic Designer
Anon App & MovieHunt App
2022 — 2024
Was responsible for shaping the app’s visual communication style and ensuring consistency across all design materials. I created illustrations for in-app use, designed UI elements, and developed a cohesive graphic system for both digital and social media platforms. Additionally, I crafted presentations for internal and external communication, ensuring that all visuals aligned with the brand identity. My work helped establish a polished and engaging user experience.
UI/UX Designer
Eshe App
2023 — 2024
I led design efforts across UI, UX, and new feature development, ensuring a seamless and engaging user experience. My role involved end-to-end design execution, from user flows and interface layouts to marketing assets and educational illustrations.
Graphic Designer / Illustrator
Tulipo App
2020 — 2022
Was focusing on illustrations, UI design, and visual identity for an educational app. I created custom illustrations to enhance user engagement, designed UI elements to ensure a cohesive look and feel, and developed social media assets to maintain brand consistency across platforms. My role also included refining the app’s visual language, contributing to a user-friendly and aesthetically appealing experience.
100+
Projects Completed
10+
Charity Projects
5+
Years in Design
EDUCATION
Master’s in Economic Cybernetics
Kyiv National Economic University University
2001-2007
Focused on analytical modeling, system optimization, and data-driven decision-making. My background gives me a strong analytical approach to design, helping me quickly adapt to new software, understand team workflows, and effectively collaborate with developers.
Art & Design Education
2014 — 2025
Studied at an art school and completed various design programs, including Projector Institute. Specialized in UI/UX, digital illustration, and visual communication
Looking to start a project or you need consultation? Feel free to contact me.